At the AED Center for Social Marketing and Behavior Change (CSMBC), we examine not only what people think, but also what they do and why they do it. Then, we put those insights to work in innovative, multifaceted programs that shape attitudes and motivate people to act.

Tapping AED's social marketing leadership over three decades, CSMBC identifies meaningful audience segments and generates creative solutions that actually change individual behavior, enhance skill sets, build community consensus and draw the attention of policy makers.

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