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At the AED Center for
Social Marketing and Behavior Change (CSMBC), we examine not only what
people think, but also what they do and why they do it. Then, we put
those insights to work in innovative, multifaceted programs that shape
attitudes and motivate people to act.
Tapping AED's social marketing leadership over three decades, CSMBC identifies meaningful
audience segments and generates creative solutions that actually change individual
behavior, enhance skill sets, build community consensus and draw the attention
of policy makers. |
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Create a "Save the Bay" bumper sticker? Or convince people to skip the lawn fertilizer 'til fall to save the crabs for future eating. Read more... |
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The AED Center for Social Marketing and Behavior Change is part of the Academy for Educational Development. |
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